Sometimes in all the advice for jobseekers, we miss one important ingredient for your cover letter. In my mind, there is one thing that trumps all else:
Do not use a ‘standard’ cover letter. Find out something about the company to which you are applying, and make your cover letter stand out by referencing THIS company, an issue or, even better, a specific quality or thing you can bring to THIS job and to THIS company.
Here is an example:
“I was reading about your chairman’s message on your website and was interested in the new division that was created last year. In my resume, you will see that I have some experience in helping with the inter-company communications issues raised when a company creates a new division.”
Specificity sells.
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