We all notice the big things when we interact with a company.  Does their service or product work?  Are the instructions simple to understand?  Is it fairly priced?  etc.

We expect that.

What I notice are the little things, those things that show me that someone inside the company has thought through the customer experience so well that they are attempting not to simply serve me, but delight me.

I saw something yesterday that did just that.

[tag]Lexus[/tag] is a luxury car around for about 15 years now, [tag]Toyota[/tag] is the parent company.  It is an expensive car.  I have a good friend who works at the local [tag]Lexus dealership[/tag] here in town.  I stopped by to visit him the other day, and because it is so frickin cold here, I decided to pull into the service area.  Now, all of us have had this experience, right?  We pull up to the big door and wait…should I pull up a bit further, or not? Finally, someone inside notices us after about a minute and pushes the button and the gigando gararge door raises slowly.  This is common, every car dealership has one.

Not at Lexus.  I pull up to the door, the big service door.  And, no kidding, the entire door rolls up in like ONE SECOND.  I am NOT exaggerating.  I feel like I did when I watched [tag]Michael Jordan[/tag] dunk a basketball in a game…I want to see it again, it was so cool.

I know, not a big deal.  But it sure gave me the message that someone at Lexus  had wanted me to get:  Lexus has their shit stuff together.

[tags] rytek garage doors, Lexus in Minneapolis, customer delights, employment newspapers [/tags]