http://whatwoulddadsay.com/2008/09/zigging-and-zagging/?utm_source=rss&utm_medium=rss&utm_campaign=zigging-and-zagging Just another Diggings site Fri, 15 Jul 2011 13:42:41 +0000 hourly 1 http://whatwoulddadsay.com/2008/09/zigging-and-zagging/#comment-116024 Scott Jagodzinski Fri, 19 Sep 2008 21:54:11 +0000 http://blogs.jobdig.com/wwds/?p=1618#comment-116024 Agree 100%. Here is an example...right now, every would be entrepreneur in media is thinking online and why not? The growth rate is staggering. However, online represents less than 10% of total ad spend today. Let's assume that it grows to 25% More and more people will be drawn to this space. The opportunity must be in online, right? Maybe. How about the other 90% of "old media"? Most people say newspapers are dead, television is dying, radio will be replaced by podcasts, etc. The key here is that OLD ways of doing business in OLD media types has no future but if you come up with a NEW way of doing business in an old industry, you can provide great value, enjoy great growth and profits, and have people scratching their heads as to how you did it. Railroads saw themselves in the railroad business, not transportation. Had they thought differently, they would have invented FedEx, UPS, etc. Newspapers are facing the same issue. Agree 100%. Here is an example…right now, every would be entrepreneur in media is thinking online and why not? The growth rate is staggering. However, online represents less than 10% of total ad spend today. Let’s assume that it grows to 25% More and more people will be drawn to this space. The opportunity must be in online, right? Maybe. How about the other 90% of “old media”? Most people say newspapers are dead, television is dying, radio will be replaced by podcasts, etc. The key here is that OLD ways of doing business in OLD media types has no future but if you come up with a NEW way of doing business in an old industry, you can provide great value, enjoy great growth and profits, and have people scratching their heads as to how you did it. Railroads saw themselves in the railroad business, not transportation. Had they thought differently, they would have invented FedEx, UPS, etc. Newspapers are facing the same issue.

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