I have been searching for how different CEO’s have handled “the employee meeting” during the economic crisis. It is easy giving motivational speeches when all is well. Not so easy when times are different.
Here’s how Gary Cohen, of CO2 Partners, and author of JUST ASK!, handled this speech recently. (What did your CEO say?)
I walked into the office to deliver the most up beat positive speech of my 20 year career at president and ceo. I spoke to our entire employee base. I told them regardless how hard it gets we will lay no one off. I said we would continue to contribute to profit sharing. I thanked all for the hard work for the past year and told the employees how much harder this next year was going to be but there was no one I trusted more. I then finished combing my hair and went down stairs to make calls. Life as a solo entreprenuer.
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You have exactly the right attitude! Regardless if you are a one person shop or a 1,000 person business: DO NOT GET LOST IN BAD NEWS…..
Regardless of what you are hearing in the news, on the radio, on tv or even from your friends. There are 303,000,000 plus people living in the USA and they will continue to live here, raise their families here and spend money here.
Certainly we are going through a change in our economic environment. So now you will have to do more in order to earn their business. You may have to up your game with regards to service, attitude and creativity.
Those that keep their attention on servicing their clients and doing everything they can
to create positive effects will not just survive but will prosper.
Go to Work with a Positive Attitude,
Go to Work to Service Others,
Go to Work to Give More than You Get
Go to Work and Do Everything You Can to Make A Difference
And you will be in the group of people that don’t just Work but Prosper!
Those that are fearful, weak and negative will go backwards.
Those that are fearless, strong and positive will succeed!
Grant Cardone, Author of Sell To Survive/ Entrepreneur
Well said, Grant. Methinks it takes a special person to listen to all the negativity around us and make something happen. I am betting, however, that sooner than the pundits think, us Americans will wake up on day and say enough already. I am tired of hiding, being all safe….I want to grow my business. I am going to check out your book, btw. It sounds like a good one.
Thank you wwds, you are exactly right. Check out this recent blog I posted on my site regarding your exact point!
FEAR
“So first of all, let me assert my firm belief that the only thing we have to fear is fear itself- nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance.” Franklin D. Roosevelt.
Have you cut your budgets as far as you can?
Have you shrunk your sales force to a bare minimum?
How many more efforts do you have in you; to retreat before you wake up and realize you can retreat no more?
At some point there will be nothing left to cut or reduce, no way to get smaller. When that time comes you will see that the only way out is to sell your way out, to expand while others contract and to grow while others get smaller.
You cannot advance by retreating as they are impossible combination’s. With retreat, you only end up where you started and find yourself having to cover the same turf again. Advance regardless of the fears and the terror in the marketplace. Advance even when it does not seem to make sense, knowing that moving forward always makes more sense than going backwards.
Grant Cardone, Author of Sell To Survive/ Entrepreneur