Millions of people are un employed today, many for the first time. Job seeking is not an easy thing to do, especially when one does it so infrequently. In DIG YOUR JOB, there are many ideas and techniques one can use to land the next job.

Here are a few to preview:

The Winning Job Interview

The job interview is misnamed. Too many candidates think about the
job interview in those terms—they think that the hiring manager person
is going to ask me a bunch of questions and if I answer the questions correctly
I may get the job.
What is really happening in the interview is actually quite simple. There are only two
questions in the mind of the interviewer:
1. Do I like this candidate?
2. How can this person impact my department, company– can they do the job?

Most of the interviewer’s questions are designed to help them fi nd out the answers
to these two questions. Smart candidates, on the other hand, will use every tool at
their disposal to serve up the answers at every opportunity.

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Another mini-chapter titled: Eats, Shoots & Leaves: Do You Need a
Personal Elevator Pitch as a Jobseeker?

The answer is yes. But first a story:
A panda walks into a bar, orders and eats a meal, pulls out a sixshooter,
fi res it into the air, and starts to walk out. The puzzled waiter
looks at him and asks, ‘Why?’ The panda throws a poorly punctuated dictionary
on the table and says, ‘I’m a panda. Look it up. The waiter finds the defi nition and
reads, ‘Panda: Large black and white mammal, indigenous to China. Food source:
eats, shoots, and leaves.’”
Lynn Truss could have called her book, “The Proper Guide to Punctuation” but it
does not have the same impact as her chosen title Eats, Shoots & Leaves, her wildly
popular punctuation guide.
Most job seekers make the same mistake. When asked to tell something about themselves,
instead of creating a memorable statement about who they are, what they
might be able to bring a company, they flounder like a dying mackerel on the dock,
mumble, mumble, mumble…er, er, um…well, I am yadayadayada.
Take some time to craft a 30-second elevator pitch about yourself just for these situations.
And remember the famous words of Jerry Garcia:
“It’s not enough to be the best at what you do; you must be perceived as the only
one who does what you do.”
You are a unique jobseeker with unique talents. Craft your own personal pitch to
become more memorable and less forgettable.

DIG YOUR JOB is available at Ordering is easy.

And another, Sometimes Your Passion Finds You (Deja Vu is a stripclub downtown Minneapolis, I have been told.)
Career advisors are often asked… “How do I find my passion?”’ I’m no
career advisor but I do have gray hair so I get asked that as well. Since
no one pays me for this type of advice, I generally have a smartass answer like, “I
think you can fi nd passion at Deja Vu on Washington Avenue. Just be sure your shots
are up to date.”
Maybe the right answer is that your passion finds you. You don’t find it. It sort of
sneaks up on you when you least expect it, bites you in the ass, and says…”Here I
am you nimrod, I am right here in front of you!”
I won’t get to write too many career advice books with this as the theme, I know, I

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