sethgodin_todayswwdsguest3Ed. Note. I asked Seth Godin to finish out Share the Podium month here at WWDS. Seth, as many of you know, is the author of the most popular marketing blog in the world and twelve best selling books. You can go here or here to read more about him. Here’s what Jay Levinson says about Seth.

Take Leo Burnett, David Ogilvy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What’s left? Seth Godin.

You might be asking about now, “How did GL convince Seth Godin to write an original guest post for his blog?” How I was able to break into his writing schedule, what with his business travels and around-the-world speaking engagements? Get your pens out and open up your Never-Thought-of-That-Career- Tip notebook for this WWDS-pearl.

Here’s how: I just asked.

So, without further comment, and for the very last guest post of the Month….Here’s Seth:


Don’t you dare.

There are a few reasons for this. The first is that the act of trying to get a job corrupts you. It pushes you to be average, to fit in and to do what you’re told.

The second is that this act moves the responsibility from you to that guy who didn’t hire you. It’s his fault. As soon as you start spending your day trying to please the guy, you’ve blown it.

The third is that the economy is terrible and the best jobs you’re going to get are lousy.

So, what should you do?

Today, right now, while the opportunity costs (look it up on Wikipedia) are the lowest they will ever be, go start something.

Start a business. A tiny one.

Train people in social media. Run an eBay selling business. Sell coffee from a truck every morning at the train station. Run spring break tours by bus for other college students. Start a newsstand on campus. Run a birthday cake delivery service. Train executives in public speaking. Start a dog poop shoveling business.

Start something. Run it. Be responsible.

1. You’ll probably make more money
2. You’ll certainly learn more
3. If you’re good at it, people will offer you a job
4. If you’re not, then why on earth would someone actually hire you? Go get good at it.

Have fun. No whining. This is your moment, go make a difference.

You can thank me later.

by Seth Godin, exclusively for WWDS

Ed.Note.  I greatly appreciate Seth’s advice. I am all for starting companies; as a matter of fact, even I get calls from would-be entrepreneurs asking for all sorts of advice, ranging from “Got any good business ideas?” (seriously) to “I just want to be the creative leader, will you just take my idea and run with it and make a company out of it?”(seriously II)

I have written about starting a new business before, here and here.  But if you don’t have a new business idea, jump over to Mark Cuban’s blog, where you can read approximately 2,000 new business ideas. For those who really-really want to forge ahead and start your own, browse through the 100 Lessons post where I list a ‘few’ of the lessons I have learned in 25+ years of doing startups.

If you found yourself on my blog, thanks mostly to Seth, thanks for visiting and come back when you can. Sign up for the RSS feed or email. If you are really only job hunting, take a look at, the best job search engine on the web. LinkUp has jobs pulled ONLY from a company’s own website, no job boards. (More than 50% of the jobs on Linkup are never advertised off the company’s own website or to the public.)