I don’t get it.
I keep reading experts like Nick Corcodilos, who has no axes to grind or anything, rip into job boards for this reason or that one. And then I read, and know personally, some job seekers who constantly use the BIG JOB BOARDS only to be disappointed because “no one ever even acknowledges my resume.” Is it them, they think, what is wrong with ME? Less than 1% of all resumes sent in to a ‘job opening’ are even answered. It’s so frustrating for the job seeker, of course, and today that frustration is worse than ever. I just hope there’s not a Columbine moment in a company who doesn’t even respond to job candidates. Yep, job seekers are THAT mad, so HR folks please keep keep your head down and your flak jacket close by. Still, many HR departments take the traditional approach with their job ads because no one gets fired for putting up an ad on Monster. After all, “they advertise on the Super Bowl, how bad they can be?” Even Careerbuilder’s stoopid Super Bowl ad won awards, but few jobs for job seekers.
***The poor folks in HR. Most of them are not invited to sit at the adult table at Thanksgiving. By nature, they are conflict fixers and in these days of tightening budgets do not want to be the one department that spends any extra cash. News Flash: They are spending too much money on the big job boards. Monster’s pay to post business model is dead, they just don’t know it yet. They still pay Monster or CareerBuilder to post a single ad for $305 per month, or maybe it’s $180 if you know someone. Any wonder that the big job boards are in trouble, this is the same problem of the airlines. It starts off as a pricing problem, but it develops into real customer concerns. That guy sitting next to you in coach got his seat for hundreds of dollars less than you paid. That pisses me off and you, too. When you don’t have a consistent fair price, customers will find out and when they do, you are hosed. I will pay a fair price, I just want to make sure it is the same price my neighbor paid. I may say all I want a lower price, but what I really am saying is I don’t want to pay more than the next guy for the same product or service. Ask the car dealers. Ask me after you find out that I bought my Toyota Camry for $219 less than you did for exactly the same features, including the Super-Duper, Model XV, sub woofer package. Plus I got the spinners for free because I showed up before 10 PM on Saturday night.
***But in HR and the job board world, it is not just pricing. It is the whole deal, a sort of de-valuing of jobs, of work, and how jobs are presented and applied for. The whole system is based on lies and videotape, what’s next, sex? Interesting…
***Here are the lies—employers don’t really know or understand what it is those jobs do, contribute or worth. Well, maybe a few guys at the end of the shovel or the owner do, but not generally. They are getting a body. It is easier just to keep going with what worked in the past. “What did you make at your last job?” They don’t understand how to find out what the job is worth, for the company, at this moment. The thinking goes, “He made fifty grand last job, he must be worth that salary, same job position and all. Never mind that his particular skill will save multiples of that arbitrary salary. Employers should work harder at pricing their own work product, or more to the point, what is this new employee’s part in making your operation profitable?
In advertising, lots of companies can now invest exactly in what works, not on image building fluff. If they send out 100 messages, or a zillion, how many of those people order and what do they spend? The process is simple, just ask Zappo’s. Mr Hsieh, their CEO, is a smart guy, but he’s not 15% smarter than every other shoe marketer, or even you. But he knows exactly what his business metrics are, or he wouldn’t do it. Yet companies can’t figure out what a person is worth. Admit it, you know that companies pay you what they can get by with, first, and second, make sure you don’t make more than you did last year.
***Back to finding a job, everyone knows the best way to get a job is to network your way into a job, which is a fancy way of having a friend recommend you. It sure makes HR’s job easy if someone else can vouch for the new person. And we want to make sure you shower, act like us and won’t go shooting up the place. Trouble is, few people really know how to network. If this weren’t true, there would be nightly networking events in every city, for every career field, run by that Million Dollar Matchmaker chick, Patti Stanger. Instead, you read article after article, mostly in the content section of job boards, about networking tips and techniques. Spare me. You got a boyfriend, girlfriend or spouse? Then you already know enough to ‘network’ unless you are from some third world country and your marriage was arranged or something.
***How do even know which companies to network TO? Most people don’t really know the names of companies in their town. They don’t cover this in high school and certainly not college. Have you ever heard this before? “I spent four years studying Humanities and I have no clue what I can do with this degree or what companies would be perfect for me.” This is tragic and a big waste of time. The school was chosen, most likely, because your daughter liked the croissants in the cafeteria line during her college visit. That’s it. Nothing was said about future job prospects afterwards. Heck, the average age of someone in the vocational world is over fifty (50). Why don’t we counsel more kids to go into these fields?
***Ask anyone this: can you name ten companies in town with more than fifty workers. And then ask if they have looked them up online to see what they do? Leno could do a whole ‘Jay’s All Stars’ with these two questions: Who is General Petreaus, who is General Motors? Seriously, try it yourself and see the answers. Sad deal.
***So, most jobs are found because of who you know, not what you know, by networking. Most people don’t know anyone other than by their social media name. “Studly” won’t help you get many jobs, I don’t care if he is your best friend online, but if he doesn’t know anyone who works for the company that you don’t know exists, or what they make or do, well then, good luck to you. You are now a Monster or CareerBuilder target. HR people don’t really want you either, they want your quiet friend who works down the street or in the next cube. He knows someone.
***HR wants easy choices, not difficult options. Think they read your resume? Stop me if you have heard this one. Nope. If they do, they spend 20 seconds on it, mostly to see how dopey yours is, or if you made any glaring mistakes. “Hilda, come over here, you got to see this one!” is the most common thing that will be said about your resume inside the HR department. Now fancy software programs will actually scan resumes for keywords and sift and sort based on how well you analyzed the position to make sure yours is keyword searchable.
***Resume companies help you out, sure, but they have a vested interest in the whole process. More likely, they haven’t really thought about your resume, they just know that some folks can’t even figure out what goes on a resume, still, so they help. Or, worse, they know that most people cannot spell or edit, so they will do that for them too. Nevermind, if they actually help get interviews. There are most definitely some good people who will actually read and help you with your resume. Find them. Or, ask me, I will send you to a few I know pretty well. So, it goes on and on, worthless ads up on big job boards, with an accepted practice of never responding to even the nicest cover letter and resume, yet no one tries to change the process? Why do they post jobs when they never respond to applicants. Too many people and companies making money off the job seeker when all he wants is a well-paying job to keep the kids in Nike’s and new cell phones.
***Don’t even get me started on this next topic: job board privacy and security. Used to be, when a person did something wrong, like stole your lunch money or told a secret you asked him not to reveal, that there was a certain amount of playground embarrassment. In business, companies that lied to you, or over-charged you, or didn’t live up their warranties, were companies you would simply avoid. The marketplace sorted out these companies, those who provided value to customers and those who didn’t, and punished the bad ones. Those companies that misused customers’ trust paid a price. Same now with the job boards, you sign up for career alerts and you will get career alerts for the rest of your frickin’ life. It is nearly impossible to un-subscribe, too. My IT guy says not to bother with the un-subscribe button, because companies now capture the people who un-subscribe because that tells them they found a live person. Then there are the constant security issues with the resumes and other data. Seems like each year or so, Monster has another security breach and each year they promise to fix it, please trust us again. Here’s the deal–IF you leave your resume on a job board, please just be aware that some people in Poland may see it and they love the way that EBay works with your pin number. So if anyone calls or emails you for more information like your SSN# please be careful. How long can it take Monster to fix this every-year security issue? I am thinking that it must be either impossible to fix or they make too much money off resume blasters and so forth, or that they really don’t want to go the extra mile here.
***Most job seekers want to find real job openings, not fake ones. The job boards take money from anyone, you realize this, right? So, if you are a third party company, who makes money by inserting themselves between the company and the candidate, what better way to do it, than advertise a job opening. One of my favorites is the guy who advertises for Postal Positions, just send him $69 and he sends you an Applicant Application Kit. Or, you can get it for free at the Post Office. It happens all the time–the candidate applies to this non-company, then the third party takes the applicant and charges the company for access to ‘their’ candidate. Or, these work at home scams, which advertise on the big job boards like they’re legitimate type business opportunities. ABC NEWS just had a special program where they said that the ratio was 54:1, questionable work at home jobs to legitimate jobs. You would think that the job boards would fix this; but nope, won’t happen. Because they refuse to fix it, they will soon die. If customers are mistreated and used like this, they will go elsewhere. It is just a matter of time. Here is a tip: there are envelope stuffing machines nowadays that stuff envelopes, if you think you can make money stuffing envelopes, well you must think Gov Blagovich was doing charity outreach, instead of selling senate seats. Both are false.
Wouldn’t it be great if all companies would just put their jobs on their own websites? How good would that be? The job candidate could spend some time on the company’s website, looking at what it is the company does, making sure they understand that, first. They can read the vision statement, review product lines, and see all sorts of things, including facts about the offices, officers, boards of directors and even company run blogs, etc. This would help job seekers by making them better candidates and more informed before they wasted time applying and waiting for responses that never come. Of course, the issue is that most people, IF they know the name of the company, do not know how to find them. Their URL is not obvious, for one thing. Then if the typical job seeker finds the main website, it takes some amount of effort to find the career pages inside all the pages, often it is buried under some other title within a complex site map.
***At LINKUP.COM we do all that, we not only find the company’s url, we organize the company and the career pages for you, even by job. So all you do is list what kind of work you want to do and the location and we find and share the exact company and the exact jobs that are currently open. We are the only job search engine that does this: only jobs from company websites are at LinkUp.
There are no other jobs there, none. The only jobs we have there are from these companies, no third parties, no work at home deals, just real companies with real jobs. What’s even better, if the companies fill a position, as soon as they take it down off their own website, it comes off the LINKUP site. You don’t apply for jobs already filled,must less the fake ones, or the out-of-date jobs. Do you know that companies can pay Monster and CareerBuilder a fee to re post an old job, so it makes it look newer or fresher?
Most companies have very involved and long job descriptions on their own career pages. But when they advertise them in public, they condense them, taking out most of the interesting things that people want to see. At LinkUp, we take you directly to the company’s website so you get the entire and full description. You see it all. And our robust search engine allows you to search by any number of words to find exactly the job you want. Want a job that has a 401k matching program? Put that phrase into the search engine box, and LinkUp finds one for you.
***Sorry for the rant by the way. I just wanted to try something new and different in a blog post. I hope you picked up that I think LINKUP is the best place to look for a job today. The best place. Tell your HR department. BTW, I typically write in a more measured manner. If this is the first thing of mine you have read, stop back again. Most of my other posts are considerably shorter.