About a week or so ago, guru Guy Kawasaki was in Barcelona, Spain, and happened to find my old post–the one with 100 Lessons for Entrepreneurs. He tweeted the list and said some very nice things about it. He has over one hundred and ten THOUSAND followers on Twitter, so a shitload lot of people saw my list. I thought I better re-visit the list to see if I would change anything. I could clean up some wording, I suppose, here and there, but it still works. These five tips seem especially relevant today. Go here to see all of them. Feel free to tweet the list ala Guy, if you want. Be sure to tell people it is a free list. All together now, Thanks Be To Guy. He’s one twitter stud.

49. Never talk down, talk up. Disrespect shows up in small, insignificant ways. Your people can smell disrespect like bad gouda. Listen harder and talk less. Use ‘and’ more than you use ‘but.’

68. Do not do any advertising or promotion that is image related. Make your advertising pay its own way, with measurable, no-shit results. It is not about image or some advertising awards, it is about generating leads that turn into sales.

70. Never hire a quitter back. People will leave your company, chances are. No one is irreplaceable, it happens. But if they resign, do not hire them back into the company. It is a very, very tempting to do so…after all, you are a great person, and they made a mistake (they will tell you) in resigning, what have you. If you do, you have just signaled that your company has a safety net, and more people will leave to test the employment waters. Let it be known if they leave, that is ok, but they are not on the team now or in the future. The ONLY exception would be for Peace Corps volunteers or people who join the National Guard.

80. Worry is the misuse of your imagination. Your job is to find another way around the barn…if this way is blocked, you need to find another way. It is not good enough to simply worry. Anyone can ‘worry’–your job is take that negative emotion and solve the problem.

71. Assume goodwill; but audit, measure and lock the doors. I really believe in the inherent goodness in most people. This is true of your employees, customers and any other stakeholder you might have in your new business. In other words, don’t go out looking for trouble where none exists. At the same time, realize that nothing gets improved until it gets measured. Only then can you understand if you got the result you needed…without concrete measurement devices, you are running a hobby business. Lastly, lock the doors. I loved my kids, but I still checked the liquor cabinet.