Ed.Note: Since this blog began, I have met quite a few career coaches, resume writers and HR folks, I find all of them very interesting and insightful about the world of work. Even better, I have learned a lot from each of them. When they invited me to join a new community called the Career Collective, of course I said YES, especially after I found there were no dues, no rules and no demands. Every month, they post a question and invite ‘the collective’ to write on it. This month’s topic was on the issue of entrepreneurship, a topic near and dear to yours truly. At the end of this post are links to other posts by others. I hope you take a minute and jump over and learn from the best. (They even have a hashtag on Twitter #careercollective.)
By G.L. Hoffman
I have spent my career in new companies. I am not much into self-analysis so don’t ask me “why?” Luckily, most people don’t ask “why?” they only ask “How?”
I have a lot of ideas around “How?” Not so many around “Why?”
Since the economy cratered last year many people, having been laid off, are starting their own companies. Bravo for them. The answer to their “Why?” was survival; no other jobs were available, so why not go for it?
I asked Seth Godin (Yes, that Seth Godin) to write a guest post for me about this process, about people creating jobs for themselves as opposed to finding one. He wrote an insightful post for my blog called DON’T EVEN TRY TO FIND A JOB. His main point was why not use this time, or these times, to get something started. Especially with the web, it is far easier to just try something. Fersure.
Here is a brief excerpt:
DON’T TRY TO GET A JOB
Don’t you dare.
There are a few reasons for this. The first is that the act of trying to get a job corrupts you. It pushes you to be average, to fit in and to do what you’re told.
The second is that this act moves the responsibility from you to that guy who didn’t hire you. It’s his fault. As soon as you start spending your day trying to please the guy, you’ve blown it.
The third is that the economy is terrible and the best jobs you’re going to get are lousy.
So, what should you do?
Today, right now, while the opportunity costs (look it up on Wikipedia) are the lowest they will ever be, go start something.
Start a business. A tiny one.
One guy I follow on Twitter said it best. “Why don’t we all just quit our jobs and sell Amway?” Indeed. Why not?
Although it doesn’t get at all of the issues of “Why?” the post I did sometime ago called “100 Lessons” might get at some of them, but from a different angle. I wrote that over a period of weeks as I was thinking about some of the things I have learned over a career of observing everything that happens inside a new startup. Even though it is a lengthy article, and most likely in need of some serious updating, it might help some folks who are making that Shall-I-or-Shall-I-Not decision. BTW, Guy Kawasaki liked the article enough to Twitter about it (but then again he tweets about EVERYTHING!!)
Here is Number 12 on the list:
12. Can you handle pressure? One thing you can depend upon is the amount of pressure you will be under. Some might be self-imposed, most will be from external sources. Sales people will want something easier to sell, investors want faster progress, others want more or less of this and that, and constantly. How you handle these pressures will go a long way to determine your success. Someone told me a long time ago, that my only job was “to make the comfortable, uncomfortable, and the uncomfortable, comfortable.” I think that pretty much sums up the new company leader’s most critical assignment.
But back to “Why?” It varies from IMPATIENCE to REVENGE. (Those who know, know what that means.) Truthfully, the reasons are many—what I would like to know is what do you think? Why do you think people start them? Any personal stories? Do you believe this Gruzzle is right?

One thing is clear: For every Steve Jobs, there are thousands of entrepreneurs who struggle every day.
One last word: Don’t do it only for the money.
Here are links to the posts by the collective. And on the bottom are all the participants. Please support them.
Meg Montford: Job Action Day: Finding Your “MOJO” After Layoff http://coachmeg.typepad.com/career_chaos/2009/10/job-action-day-finding-your-mojo-after-layoff.html
Debra Wheatman: Plan B from outer space; or what do you have in case your first plan doesn’t work out? http://resumesdonewrite.blogspot.com/2009/10/plan-b-from-outer-space-or-what-do-you.html
Heather Mundell: Green Jobs – What They Are and How to Find Them, http://dbcs.typepad.com/lifeatwork/2009/10/green-jobs-what-they-are-and-how-to-find-them.html
Erin Kennedy: Cutting Edge Job Search Blueprint http://exclusive-executive-resumes.com/resumes/job-search-blueprint/
Grace Kutney: Securing Your Career While Navigating the Winds of Change http://sweetcareers.blogspot.com/2009/10/securing-your-career-while-navigating.html
Hannah Morgan: Career Sherpa– Why Our Job Search Advice is the Same but Different http://hannahmorgan.typepad.com/hannah_morgan/2009/10/why-our-job-search-advice-is-the-same-but-different.html
Gayle Howard: The Enlightened Jobseeker http://www.theexecutivebrand.com/?p=500
Laurie Berenson: Making lemonade out of lemons: Turn unemployment into entrepreneurship http://blog.sterlingcareerconcepts.com/2009/10/30/making-lemonade-out-of-lemons-turn-unemployment-into-entrepreneurship.aspx
Jacqui Barrett-Poindexter: You Can Thrive In, Not Just Survive, an Economic Slogging http://careertrend.wordpress.com/2009/10/30/you-can-thrive-not-just-survive-an-economic-slogging/
Rosalind Joffe: Preparedness: It’s Not Just for Boyscouts http://workingwithchronicillness.com/2009/10/preparedness-its-not-just-for-boy-scouts/
Rosa E. Vargas: Are You Evolving Into The In-Demand Professional of Tomorrow? http://resume-writing.typepad.com/resume_writing_and_job_se/2009/10/furture-careers.html
Dawn Bugni: Your network IS your net worth http://thewritesolution.wordpress.com/2009/10/30/your-network-is-your-net-worth/
Miriam Salpeter: Optimize your job hunt for today’s economy http://www.keppiecareers.com/2009/10/30/optimize-your-job-hunt-for-todays-ecomony/
GL Hoffman: The Life of An Entrepreneur: Is It for You? http://blogs.jobdig.com/wwds/2009/10/30/the-life-of-an-entrepreneur-is-it-for-you/
Katharine Hansen: Job Action Day 09: His Resume Savvy Helped New Career Rise from Layoff Ashes http://www.resumesandcoverletters.com/tips_blog/job_action_day_09_his_resume_s.html
Martin Buckland: Job Search–The Key to Securing Your Future Career. http://aneliteresume.com/job-search/the-key-to-securing-your-future-career/
Chandlee Bryan: Where the Green Jobs Are: http://emergingprofessional.typepad.com/the_emerging_professional/2009/11/where-the-green-jobs-are.html
Heather R. Huhman, Take Action: 10 Steps for Landing an Entry-Level Job, http://www.heatherhuhman.com/2009/10/take-action/
Barbara Safani: Where the Jobs Are 2009 and Beyond: http://www.careersolvers.com/blog/?p=1301&preview=true
Here are the participants in the Career Collective:
Co-Organizers
Jacqui Barrett-Poindexter is a Master Resume Writer and owner of Career Trend. She composes career positioning documents for forward thinking executives/professionals. Her chief concern is to unearth and translate your value into words. http://careertrend.wordpress.com/ on Twitter: @valueintowords.
Miriam Salpeter, owner of Keppie Careers, is a job search coach and resume writer with over 12 years of experience encouraging, enlightening and empowering job seekers. She authors a highly regarded blog at www.keppiecareers.com and is well known as a top resource for job seekers on Twitter: @keppie_careers.
Members
Laurie Berenson, owner of Sterling Career Concepts, LLC, is a Certified Professional Resume Writer who guides her clients through resume development, job search strategy, and career progression. http://blog.sterlingcareerconcepts.com/ on Twitter: @LaurieBerenson.
Chandlee Bryan, founder and owner of Best Fit Forward, is a resume writer and job search strategist. A former Ivy League Career Services Director, Chandlee also leads the NYC Job Seekers MeetUp, a Manhattan based group of over 850 individuals (www.meetup.com/nycjobseekers). www.bestfitforward.com on Twitter: @chandlee.
Dawn Bugni, Certified Professional Resume Writer and owner of The Write Solution, creates compelling career documents helping clients find their professional bliss. She offers up a healthy dose of job search reality during the resume creation process and tempers the challenges of the search with honesty, a quick wit and a touch of humor. Dawn’s Blog. On Twitter: @dawnbugni.
Megan Fitzgerald is an expat career and personal branding coach and owner of Career By Choice. She helps expatriate professionals and entrepreneurs use their personal brand on and offline to build a career or business that fits them and their international lifestyle. http://www.careerbychoiceblog.com on Twitter: @expatcoachmegan.
Katharine Hansen, associate publisher and creative director at Quintessential Careers, is a writer, educator, blogger, social-media junkie, career practitioner and a leading proponent of storytelling for career advancement. http://katharinehansenphd.com on Twitter: @kat_hansen.
GL Hoffman, chairman of LINKUP and author of What Would Dad Say, is an entrepreneur, business leader and friend to many. www.whatwoulddadsay.com on Twitter: @glhoffman.
Gayle Howard, owner of Top Margin Career Marketing Group is a Master Resume Writer, Certified Expert Resume Writer, Reach Certified Personal Branding Strategist, author and multiple TORI Award Winner providing bold, authentic, audacious career branding for next generation executives. Gayle’s Blog. On Twitter: @gaylehoward.
Heather R. Huhman is a career expert and founder/president of Come Recommended. She specializes in working with Generation Y. You can read her personal blog at HeatherHuhman.com or follow her on Twitter at @HeatherHuhman.
Rosalind Joffe, founder and president of http://cicoach.com, is a chronic illness career coach with 10 years of experience working with people with chronic illness to find and keep jobs that they can thrive in. She blogs at Working With Chronic Illness and is on Twitter at: @WorkWithIllness.
Erin Kennedy, CPRW, is the President of Professional Résumé Services and has been writing power-packed executive level résumés since 1999. To read more about Erin and her services, visit http://exclusive-executive-resumes.com or follow Erin on Twitter: @erinkennedycprw.
Grace Kutney is a career development professional with 11+ years experience in career advising. She operates Sweet Careers, a not-for-profit website and career consulting service offering free career and job search advice to college students and recent grads. On Twitter: @sweetcareers.
Meg Montford, owner of Abilities Enhanced, is a Master Certified Career Coach and Career Management Fellow who motivates and supports executives and professionals while they work to achieve radical career changes. http://www.coachmeg.typepad.com/career_chaos/ on Twitter: @KCCareerCoach.
Hannah Morgan is a Career Sherpa, a guide for lifetime career navigation. She writes and speaks on topics related to career management and is recognized for her energetic, compassionate and no non-sense style for conveying information. http://hannahmorgan.typepad.com/hannah_morgan/ on Twitter: @careersherpa.
Heather Mundell is a life and career coach and owner of Dream Big Coaching Services. A former HR director, Heather helps professionals make key career decisions that fit who they are and what they want. http://dbcs.typepad.com. On Twitter: @heathermundell.
J.T. O’Donnell is a nationally syndicated career expert, author and founder of the top-rated career site for young professionals, ages 18-40, CAREEREALISM.com. She can be found on Twitter: @jtodonnell and by e-mail over at www.careerealism.com.
Andy Robinson is CEO & Executive Career Coach at CRG Leadership Institute LLC. His passion is helping business professionals love what they do for a living and achieve lasting career success. Blogsite: www.AndyRobinsonCoach.com. He also co-hosts the Career Success Show on Exceptional Wisdom Radio. Twitter: @AndyinNaples.
Barbara Safani, owner of Career Solvers, has 15 years of experience in career management, recruiting and executive coaching. Barbara partners with companies and individuals to deliver targeted career and job search strategy programs. She is a author of Happy About My Resume: 50 Tips for Building a Better Document to Secure a Brighter Future.
For career advice, visit her blog and follow her on @barbarasafani.
Rosa Elizabeth Vargas is Owner of Creating Prints Resume Service and is a triple-certified writer (MRW) Master Resume Writer, (NCRW) Nationally Certified Resume Writer and (ACRW) Academy Certified Resume Writer. For over seven years, Rosa has been helping careerist by equipping them with powerful career marketing tools that steer job search campaigns. http://resume-writing.typepad.com on Twitter: @resumeservice.








60 users commented in " The Life of an Entrepreneur: Is it for You? "
[...] GL Hoffman: The Life of An Entrepreneur: Is It for You? http://blogs.jobdig.com/wwds/2009/10/30/the-life-of-an-entrepreneur-is-it-for-you/ [...]
[...] GL Hoffman: The Life of An Entrepreneur: Is It for You? [...]
Not just, yes, but hell yes! I quit asking ‘why’ a long time ago and started asking, ‘why not’. My partner and I stated a company this past January; to some it would seem in the worst of times. Our thought: if we can launch now, think how great it’ll be when things begin to improve. Is business so good it can be compared to killing snakes? Nope, but we’re definitely a leg up on the competition that’s waiting for better times. I’m having a torrid love affair with entrepreneurism!
Thanks GL for the great posts. WWDS is the only blog I read on a daily basis.
David—Man, I wish I had thought of WHY NOT to add to the post. Why not Indeed! Good for you, for taking the plunge at such a tough and to many, the wrong time. Always better to zig when others are zagging….good luck with your venture and be sure to tell us all how it is going. We would love to hear some real world stories about making it happen in these times. Go for it!
[...] GL Hoffman: The Life of An Entrepreneur: Is It for You? [...]
[...] GL Hoffman: The Life of An Entrepreneur: Is It for You? http://blogs.jobdig.com/wwds/2009/10/30/the-life-of-an-entrepreneur-is-it-for-you/ [...]
[...] GL Hoffman: The Life of An Entrepreneur: Is It for You? [...]
So true. Embarking on entrepreneurship with the sole view of becoming the next Steve Jobs, Richard Branson or Bill Gates is a doomed strategy. Entering into a new venture because it fits in with your lifestyle and allows you to prove your talents and grow beyond the confines of a 9-5 job—these are the beginnings of an idea that can take shape until the realization hits that going out on your own is not just a possibility or a dream, it can be your future! Great post GL.
GL,
I really like your last point…don’t become an entrepreneur only for money…I think you need to have passion to make it work. Nice post!
Just love what you do especially your job not just because of money – that’s my rule in my job. I love the last point too!
I’ll add to Barbara’s point (have passion) and that is to be an entrepreneur for the products and services I provide that betters and assists the lives of others. If you’re looking for an earning vehicle that provides for all of the reasons mentioned through this article and comments then visit http://www.LikeSoup.com
When my clients think about starting their own business, I always ask them, WHY? In my case, it was because I couldn’t come up with an alternative I hadn’t tried that worked (in my case illness made working for others and out of my home a losing strategy). I loved working with and for other and never wanted to work on my own for myself. But – I did it because most of all, I wanted to work. But it wasn’t until I found what I love to do (coaching people with chronic illness about their careers) that I really became engaged. I don’t think there is only one reason to do this but I do believe there has to be a compelling reason — or you’ll be throwing that towel in before you know it..
Great post! Many job seekers will become entrepreneurs. I see it happening right now. Everyone needs to start thinking of themselves as an entrepreneur. The long-term, full-time employ employment might be a thing of the past.
[...] GL Hoffman: The Life of An Entrepreneur: Is It for You? http://blogs.jobdig.com/wwds/2009/10/30/the-life-of-an-entrepreneur-is-it-for-you/ [...]
GL,
Love this post, and as I may have shared with you, I not only have read, but I printe dand highlighted portions of your 100 Lessons article, it is so RELEVANT to entrepreneurs or those considering an entrepreneurial lifestyle.
Having owned my own business for 12 years now, I DO know what you mean about the “why” varying from Impatience to Revenge. As well, I love the nimble-ness of owning my own venture, the ability to cut to the chase and to move in and out of decisions and move forward with action on a moment’s notice without the lethargy that often demotes great ideas within a large, highly politicized environment.
As well, the satisfaction of collaborating with excellent entrepreneurial colleagues (like YOU, the other Career Collective members and the careers industry as a whole, many of whom are active on Twitter!), is priceless.
Moreover, creating, tending to and building up my own dynamic and reciprocating client base is value-laden work that I love!
Excellent post – thank you for participating in the Career Collective!
Jacqui
Social comments and analytics for this post…
This post was mentioned on Twitter by workfanatic: What Would Dad Say: The Life of an Entrepreneur: Is it for You?: Ed.Note: Since this blog began, I have met qui.. http://bit.ly/2GIWKc…
GL –
Spot on information … as per the norm from you. While entrepreneurship is not for everyone, it is definitely a viable alternative in this difficult economy. Getting up off the couch and doing something (anything) keeps opportunity’s door open. You never know what’s around the next corner. Although, if you’re not rounding the corners with forward movement, you’ll never know.
You’re right, the opportunity cost for trying something new is low right now. It’s worth a shot.
[...] GL Hoffman: The Life of An Entrepreneur: Is It for You? [...]
[...] GL Hoffman: The Life of An Entrepreneur: Is It for You? http://blogs.jobdig.com/wwds/2009/10/30/the-life-of-an-entrepreneur-is-it-for-you/ Katharine Hansen: Job Action Day 09: His Resume Savvy Helped New Career Rise from Layoff Ashes [...]
[...] Where the Green Jobs Are Martin Buckland: The key to securing your future career GL Hoffman: The Life of An Entrepreneur: Is It for You? Gayle Howard: The Enlightened Jobseeker Heather R. Huhman: Take Action: 10 Steps for Landing an [...]
[...] GL Hoffman: The Life of An Entrepreneur: Is It for You? http://blogs.jobdig.com/wwds/2009/10/30/the-life-of-an-entrepreneur-is-it-for-you/ Katharine Hansen: Job Action Day 09: His Resume Savvy Helped New Career Rise from Layoff Ashes [...]
GL – Thanks for your participation and support of the Career Collective!
When you first ran Seth’s guest post, I replied in my blog that not everyone is cut out to be an entrepreneur. I hold by that, while encouraging anyone who does have the passion and enthusiasm for their work to pursue it. I loved a tweet from someone about the life of the entrepreneur (and I use it often): “I broke out of the 9 to 5 and into the 24/7!”
It is so true that passion can make all the difference, and it appears as if the economy may be moving in the direction of people being contractors rather than employees, which supports the concept of hanging a shingle. Only time will tell!
Thanks again and looking forward to future collaborations!
Best,
Miriam Salpeter
GL – you are one of my favorite online mentors! Honesty has always worked well for me, and this post on being honest with yourself about entrepreneurship is one of your best. I met a gentleman this week who has decided he is going to start his own business after being let go 3X in the last 2 years in his field for lack of follow-thru. I just shook my head and smiled, knowing he is about to learn a hard lesson.
Thanks for the life lessons that EVERYONE needs to be hearing right now!
JT
CAREEREALISM.com
Don’t get me wrong, I am the last one to throw even tepid water on someone’s ideas about starting a company. In fact, just the opposite. While it is important to go into any new venture with your eyes wide open, it is also important to just get started. In other words, TRY.
The process of trying will clarify a lot. It will expose your weaknesses…like JT’s client who lacks followthrough—or even the person who only tries it because he wants to get rich or famous.
Even those people…with lousy backgrounds, skill sets and retionale should give it a try. One only learns by doing in other words. That is kinda what i Meant with that graphic….if you ask too many people, you will get more opinions than you need.
Get advice, sure, be forewarned. But…at the end of the day….do you think you can? Do you have the confidence in yourself that you can find solutions when confronted with a problem?
[...] GL Hoffman: The Life of An Entrepreneur: Is It for You? http://blogs.jobdig.com/wwds/2009/10/30/the-life-of-an-entrepreneur-is-it-for-you/ [...]
This is truly and inspiring and motivational post full of exceptional resources for aspiring entrepreneurs. I agree with the Gruzzle. If one is questioning if it’s the right thing to do it probably isn’t.
GL,
I chuckled at your Gruzzle, but you are right… if you have to ask, then perhaps entrepreneurship isn’t for you.
I, like Jacqui (and probably many others), have really enjoyed your “100 list” for entrepreneurs and coming from a seasoned entrepreneur like you, who WOULDN’T listen to the advice.
Great post.
Erin
Great post, GL! Yes, this is a great time to explore entrepreneurial pursuits and the opportunity cost is low enough to make a compelling argument, but more importantly, go in with your eyes wide open. Your post includes great points for those considering going into business for themselves.
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