For those of you with Tiger Fatigue, it was not what we needed—that new Nike ad with him, staring at the camera and listening to his dead dad talk in a simple voiceover.  Now, that was painful.  What Would Dad Say, indeed!

The better ad would have been wife Elin.  Same shot, Tiger standing there, expressionless like every husband trying to answer the un answerable wife questions:

Why?

What were you thinking?

Why?  What were you thinking?  Can you tell me what you were you thinking?  Why?

Repeat. A Lot.  Til the day you die.