Today’s Seth Godin was particularly noteworthy for lots of reasons. When Mr. Godin speaks about this issue, unlike Suzie “The Harpie” Orman, he has a different way of saying it that makes it more relevant. Nicely done, Seth. BTW, Seth Godin’s guest post Don’t Even Try to Get a Job! done for WWDS is still one of the more popular posts. ’magine that. Here’s the first few paragraphs, but make the jump.
Here’s a simple MBA lesson: borrow money to buy things that go up in value. Borrow money if it improves your productivity and makes you more money. Leverage multiplies the power of your business because with leverage, every dollar you make in profit is multiplied.
That’s very different from the consumer version of this lesson: borrow money to buy things that go down in value. This is wrongheaded, short-term and irrational.
A few decades ago, mass marketers had a problem: American consumers had bought all they could buy. It was hard to grow because dispensable income was spoken for. The only way to grow was to steal market share, and that’s difficult. Enter consumer debt.
Why fight for a bigger piece of pie when you can make the whole pie bigger, the marketers think. Charge it, they say. Put it on your card. Pay now, why not, it’s like it’s free, because you don’t have to repay it until later. Why buy a Honda for cash when you can buy a Lexus with credit?