Ed Note: I try to help. Which is why when I saw, again, this classic piece on HOW TO WRITE GOOD, I figured you may have missed it. After all, it is from the 70′s when many of you were just a gleam in your daddy’s eye. I think it ran initially in National Lampoon. [...]
The New Visual Elevator Pitch
Posted in April 20th, 2010
by admin in Daily Wisdom
You know what the elevator pitch is…it is the little talk you give about your career or new product or new company, all condensed into the time it takes you to ride up in the elevator. So not much time. Done well, every word matters and there’s no wasted you-know’s and um’s. High level friends, [...]
You Are the Boss of You
Posted in April 11th, 2010
by admin in Daily Wisdom
Chances are, you are about to join or have joined a company where the stated strategy is basically to, somehow, with meetings (typically), strategy sessions (usually) and goals-missions-targets (daily) is to get you and the other members of your team to perform better and in alignment with what the company needs to get done. Some [...]
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A Memo for Your Mom: Basically, S T O P…
Posted in April 8th, 2010
by admin in Daily Wisdom
If you are new in the workforce, chances are good that your parents are offering you advice, some of it wanted and most of it, not so. After decade or two of attending games and recitals, it is only natural for ‘us’ to be involved in your worklife. Some of us even call your bosses, [...]
On Crushing It, the Linchpin IPad, Unleashing the Social Web and the Supervirus
Posted in April 7th, 2010
Boy. What a week! I am breathless. Breathless. Breath. Less. And I don’t have my own IPad yet—Steve? Steve? Steve?—but I did get to hold one. Pretty kewl. Seth Godin, my bud, makes some good points today about the IPad launch. He lists ten secrets of the IPad launch, the greatest product launch ever. Ah, [...]
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Dads Say It Best: Walk Fast and Look Worried
Posted in April 5th, 2010
by admin in Daily Wisdom
Every once in a great while, I re-visit the back story for this blog. ”Frequently wrong, never in doubt” –now tell me that does not describe your dad. Heck I don’t even know him. Yet I know. But still, chances are, if you are like me, you noticed that your dad seemed to get smarter [...]
Still Time to Plan Your April’s Fool Day
Posted in March 30th, 2010
I miss creative efforts from people who are not involved in any way in the creative world. This means no advertising or PR types, or “innovators.” I like the lady who wanted a job so badly that she made her own website about www.whyIwanttoworkforyou.com…this was creative. (Her website has been taken down, this is my [...]
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The Oscars and Product Placement: Doublemint Gum, FAIL
Posted in March 7th, 2010
by CAL, Curmudgeon at Large We expect the Coke logo all over American Idol. In marketing, this is called Product Placement, and Coke pays zillions to have Simon Cowell drink Coke. Ad agencies try to figure out how to get their BMWs in car chases, Yoplait in sitcom lunch scenes, and Fendi purses on starlets. [...]
StartUp Webinar: Talking Into The Computer
Posted in March 5th, 2010
I do Twitter. I do blog. I do email. I don’t do webinar. Until now, er, next Tuesday, March 9th, with my friend J.T. O’Donnell of Careerealism and JTODONNELL. Anyone who goes by their initials is a friend of mine because we have heard it ALL—”How do you spell GL?” or “What is your real name?” [...]
How To Tell If The Issue is Bad Sales Management
Posted in February 22nd, 2010
