Too often, we hear sales people fail to present their price correctly. They are either embarrassed by the price, wish it were lower (because they think everyone makes decisions based on price alone), or just have doubts if the price being quoted is the best price their company truly does offer.

Here is the tip: Say the price with complete confidence quickly after someone asks you. Do not hedge, hem or haw, just say it. Don’t wink, raise your eyebrow or otherwise give them any hint that you are uncomfortable with the price.