Musings… If you read today’s business books and blogs you might get the wrong impression about how easy it is to throw something together, some product or idea, and THE INTERNET will take you to financial heaven. You might even sit in on meetings where the major topic is basically HOW DO WE GET [...]
Reality Bites, Going Viral and What Really Works
US News and World Report Letter
Here is the letter that my fictional CEO would/should send to the people he just laid off. See it here.
Pain and Rescue
My first sales training happened in the back of a pickup from a crusty old chemical salesman named Jim Boyle. We were selling farm chemicals to farmers, the absolute toughest prospects on the planet. My training consisted of the words “pain and rescue.” “Find their pain,” he’d tell me, “then rescue them with our chemicals.” [...]
Why Depending on a New Website is Not the Answer.
Over at US NEWS today, I bring up the issue that keeps sales and marketing, as well as the CEO, awake at night. It is far too easy, and commonplace, to think that a new website will solve business issues and problems. It won’t for some very real reasons. Do you agree?
What You Can Learn From Ron Paul
Over at US NEWS today, I write about Ron Paul and what I noticed about his candidacy for President. Don’t worry, it is not so much a political column as you may think, rather how you can turn your employees into company evangelists. It is surprisingly simple, jump off here. Oh, and please don’t email [...]
I Forgot One Thing Over at Today’s US News.
I was supposed to give some advice on what people can do when they love their job, but hate their boss. Limited to 250 words, I don’t think I did the subject justice. As a subject, it was not all easy-peezy. You can jump over there to read it, here, to see how I did. [...]







